The Untold Story of the Clones: Content-agnostic Factors that Impact YouTube Video Popularity

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Borghol, Youmna; Ardon, Sebastien; Carlsson, Niklas; Eager, Derek; Mahanti, Anirban


2012-08-12


Conference Material


ACM International Conference on Knowledge Discovery and Data Mining (SIGKDD)


Beijing, China


NA


Video dissemination through sites such as YouTube can have widespread impacts on opinions, thoughts, and cultures. Not all videos will reach the same popularity and have the same impact. Popularity differences arise not only because of differences in video content, but also because of other “content-agnostic? factors. The latter factors are of consid- erable interest but it has been difficult to accurately study them. For example, videos uploaded by users with large social networks may tend to be more popular because they tend to have more interesting content, not because social network size has a substantial direct impact on popularity. In this paper, we develop and apply a methodology that is able to accurately assess, both qualitatively and quanti- tatively, the impacts of various content-agnostic factors on video popularity. When controlling for video content, we observe a strong linear “rich-get-richer? behavior, with the total number of previous views as the most important factor except for very young videos. The second most important factor is found to be video age. We analyze a number of phenomena that may contribute to rich-get-richer, includ- ing the first-mover advantage, and search bias towards pop- ular videos. For young videos we find that factors other than the total number of previous views, such as uploader characteristics and number of keywords, become relatively more important. Our findings also confirm that inaccurate conclusions can be reached when not controlling for content.


Popularity, Youtube, Rich-get-richer, Clones


http://kdd.org/kdd2012/


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Borghol, Youmna; Ardon, Sebastien; Carlsson, Niklas; Eager, Derek; Mahanti, Anirban. The Untold Story of the Clones: Content-agnostic Factors that Impact YouTube Video Popularity.[Conference Material]. 2012-08-12. <a href="http://hdl.handle.net/102.100.100/99801?index=1" target="_blank">http://hdl.handle.net/102.100.100/99801?index=1</a>



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