Understanding video consumption Behaviors in PPTV: A ?rst look at access types effects

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Xie, Gaogang; Kaafar, Dali; Kave, Salamatian; Akodjenou-Jeannin, Marc-Ismael; Sun, Yi; Li, Zhenyu; Wang, Wenjie; Huang, Yanlin


2012-11-13


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6300


In this paper, we study the content viewing behaviors of users of PPTV, the largest Internet Video provider in China. We examine three unique datasets extracted from dierent video log servers according to their access types, i.e. either from web, software-based or mobile application clients. Overall we analyze more than 380 million views from approximately 20 million users generated in 14 days. We focus on comparing the trac activities and users preferences according to the different access types to popular content. We observed that mobile PPTV users preferences are more predictable with their requests of popular content being very stable and shifted in time compared to other users. Web-based PPTV users interests seem however more influenced by external recommendations such as search engines or online social networks. We also measured users behaviors and found dissimilarities which are not only dependent on the content type and length, but also on the access type. Our study provides, to the best of our knowledge, the first comprehensive and detailed comparative analysis of different access types to a large-scale and popular Internet video system.


User behavior, access types, VoD, Internet measurement


1833-9646-6300


nicta:6300


Xie, Gaogang; Kaafar, Dali; Kave, Salamatian; Akodjenou-Jeannin, Marc-Ismael; Sun, Yi; Li, Zhenyu; Wang, Wenjie; Huang, Yanlin. Understanding video consumption Behaviors in PPTV: A ?rst look at access types effects. 2012-11-13. <a href="http://hdl.handle.net/102.100.100/98886?index=1" target="_blank">http://hdl.handle.net/102.100.100/98886?index=1</a>



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