Big Friend is Watching You: Analyzing Online Social Networks Tracking Capabilities

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Chaabane, Abdelberi; Kaafar, Dali; Boreli, Roksana


2012-08-26


Conference Material


ACM SIGCOMM Workshop on Online Social Networks (WOSN)


helsinki, Finland


In this paper, we examine web user tracking capabilities of the three major global Online Social Networks (OSNs). We study the mechanisms which enable these services to persistently and accurately follow users web activity, and evaluate to which extent this phenomena is spread across the web. Through a study of the top 10K websites, our ?ndings indicate that OSN tracking is diffused among almost all website categories, independently from the content and from the audience. We also evaluate the tracking capabilities in practice and demonstrate by analyzing a real traf?c traces that OSNs can reconstruct a signi?cant portion of users web pro?le and browsing history. We ?nally provide insights into the relation between the browsing history characteristics and the OSN tracking potential, highlighting the high risk properties.


Online Social Networks , Privacy, Tracking


http://conferences.sigcomm.org/sigcomm/2012/wosn12.php


nicta:6301


Chaabane, Abdelberi; Kaafar, Dali; Boreli, Roksana. Big Friend is Watching You: Analyzing Online Social Networks Tracking Capabilities. In: ACM SIGCOMM Workshop on Online Social Networks (WOSN); helsinki, Finland. 2012-08-26. http://hdl.handle.net/102.100.100/99708?index=1



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