Your Installed Apps Reveal Your Gender and More!

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Seneviratne, Suranga; Seneviratne, Aruna; Mohapatra, Prasant; Mahanti, Anirban


2015-02-28


Journal Article


Mobile Computer Communication Review


18


55-61


In this paper, we highlight a potential privacy threat in the current smartphone platforms, which allows any third party to collect a snapshot of installed applications without the user’s consent. This can be exploited by third parties to infer various user attributes similar to what is done through tracking. We show that using only installed apps, user’s gender, a demographic attribute that is frequently used in targeted advertising, can be instantly pre- dicted with an accuracy around 70%, by training a classifier using established supervised learning techniques.


http://dl.acm.org/citation.cfm?id=2721908


nicta:8464


Seneviratne, Suranga; Seneviratne, Aruna; Mohapatra, Prasant; Mahanti, Anirban. Your Installed Apps Reveal Your Gender and More!. Mobile Computer Communication Review. 2015-02-28; 18:55-61. <a href="http://hdl.handle.net/102.100.100/93117?index=1" target="_blank">http://hdl.handle.net/102.100.100/93117?index=1</a>



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